Understanding the context first
Understanding the context first
Designing First Time User Experience (FTUE) for Sports fans in India
Designed the end to end journey for new users including Login/register flow, app home page, KYC verification flow, guided walkthrough for India’s leading fantasy sports app.
Industry
RMG
Team
User Onboarding (Conversions)
Team size
1 Designer
Role
Product Designer (IC)
Responsibilities
Strategy & Goal-setting,
Defining problems,
Data informed design, Collaboration with Product, analytics and Dev
Detailed user flows and high-fidelity screens
Brief
Designing First Time User Experience (FTUE) for Sports fans in India
Challenges
Simplifying complex flow without compromising functionality..
Designing for a wide variety of users from tier 2 and tier 3 cities in India.
Complex and high number of use cases, edge cases in the entire user flow.
Learnings
Learned to decide which design ideas to defend or step back from during critical tech implementation.
A drastically different homepage for new users caused issues, as many rely on YouTube tutorials or friends for help.
Users from low tier cities tend to scan rather than read content on the screen.
-85%
Reduction in errors during onboarding flow
+2.2%
Uplift in R2D (Register to deposit) numbers
+25%
Increase in users successfully completing KYC
Designing First Time User Experience (FTUE) for Sports fans in India
Designed the end to end journey for new users including Login/register flow, app home page, KYC verification flow, guided walkthrough for India’s leading fantasy sports app.
Industry
RMG
Team
User Onboarding (Conversions)
Team size
1 Designer
Role
Product Designer (IC)
Responsibilities
Strategy & Goal-setting,
Defining problems,
Data informed design, Collaboration with Product, analytics and Dev
Detailed user flows and high-fidelity screens
Brief
Designing First Time User Experience (FTUE) for Sports fans in India
Challenges
Simplifying complex flow without compromising functionality..
Designing for a wide variety of users from tier 2 and tier 3 cities in India.
Complex and high number of use cases, edge cases in the entire user flow.
Learnings
Learned to decide which design ideas to defend or step back from during critical tech implementation.
A drastically different homepage for new users caused issues, as many rely on YouTube tutorials or friends for help.
Users from low tier cities tend to scan rather than read content on the screen.
-85%
Reduction in errors during onboarding flow
+2.2%
Uplift in R2D (Register to deposit) numbers
+25%
Increase in users successfully completing KYC
Understanding the context first
